Redesign how your company works.

The Operator’s Workbench is a lab where senior operators redesign the workflows AI is changing: two hours a week, real builds, alongside peers worth learning from. Minimal theory. Maximum implementation.

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Why operators come here

Not another course. A place where the work actually changes.

You do the work here

Two hours, one real workflow that’s slowing your company down, rebuilt live. You leave every session with something running.

With operators in the same boat

Executives working on AI are islands. The Workbench builds the bridges: see what peers are shipping, what worked, what broke.

The curation is done for you

Stop trying to keep up with AI news. What matters reaches the room already filtered: two hours a week and you’re current.

How it works

Concept material lives in async pre-work. Live time is for building. Minimal theory. Maximum implementation.

01 · BRING

One real problem

Not a hypothetical. The workflow that costs you hours every week: reporting, meetings, documentation, internal coordination.

02 · BUILD

Redesign it live

Five 120-minute working sessions, weekly. Breakouts, building, comparing tools, stress-testing workflows with other operators.

03 · TEST

Live with it

Between sessions, run what you built inside your company. Bring back what worked and what broke.

04 · CLOSE

Leave with proof

The last session closes with something that survived contact with reality, and a view of where AI fits in your operating model.

The full time cost, stated plainly: two hours live each week for five weeks, plus around one hour of pre-work per session. Roughly fifteen hours, total. The format exists so you don’t spend the rest of your week trying to keep up.

Who’s in the room

Eleonora leading a workshop on redesigning how work flows with a group of operations leaders
Inside a working session: redesigning how work flows

Twelve seats per cohort. COOs, Chiefs of Staff, BizOps, RevOps, Product Ops, Customer Success and GTM leaders, curated so every operator in the room has something to teach and something to steal.

Who it’s for

Operators who can run the experiment.

Scaling, digitally flexible organisations, typically 20 to 500 FTE, with a tech-enabled stack and the cultural permission to try things.

Where we draw the line: enterprise IT transformation buyers, heavy-governance environments, and anyone looking for a certificate rather than a working system.

Eleonora presenting to a room of participants during a training session

What you walk away with

Working AI workflows you built · running in your company, not in a slide
Peers you can learn from · operators redesigning execution, on speed dial
A view of where AI fits · governance, ownership, oversight, decision rights

The programme runs five weeks. The membership runs a year.

Your seat includes 12 months of Workbench membership, starting the day your cohort does.

THE COMMUNITY

Executives, always on

A private community of operators rebuilding how companies work for the AI era. Ask, compare, share what you’re shipping.

QUARTERLY DEEP DIVES

Two hours, one function

A live two-hour session each quarter, deep on one area: finance, marketing, operations. Curated the same way the cohort is.

BRING YOUR PEOPLE

Two guest seats per deep dive

Bring two colleagues, free, to every deep dive. Your team sees the method without buying a seat.

How invitations work

The Workbench is a small room, and the value of the room is who’s in it. Every request is read personally.

Eleonora in a meeting room preparing a conversation agenda
The conversation: short, direct, no pitch
01 · REQUEST

Two minutes, one form

Role, company, and the workflow you most want to redesign. A referral from an alum or someone we trust helps, but isn’t required.

02 · CONVERSATION

A short call, not a pitch

We talk about the problem you’d bring and whether the cohort can genuinely help. Fit runs both ways.

03 · INVITATION

A seat, or a straight answer

If it’s a fit, you’re invited to the next cohort. If it isn’t right now, you’ll hear that plainly, and where to start instead.

Eleonora Ferrero
Why this exists

A note from Eleonora

“I created the Workbench to keep pushing the limits of how operations work at scaling companies, alongside peers whose experience and ways of working I genuinely want to learn from. You already use AI. Your team does too. But the work itself hasn’t changed yet. That gap is what we work on, together.”

Eleonora Ferrero

Business operations and strategy leader with 20+ years’ experience scaling B2B SaaS companies, from Seed to Series B, implementing AI initiatives for over five years. She works with executive teams that want to stop paying the cost of slow execution.

Questions operators ask

Why not just take a course?

Courses teach concepts. The Workbench is where you do the work: each session you rebuild a workflow that is genuinely slowing your company down, live, and leave with it running. If a course would fix it, take a course. The operators in this room usually already have.

How much time does it really take?

Two hours live each week for five weeks, plus around one hour of pre-work per session. Roughly fifteen hours, total. In exchange, you stop spending your week trying to keep up with AI: the curation is done for you.

How is this different from AI training?

AI training teaches tools. The Workbench redesigns work. Companies fail to get ROI from AI because the workflows stay the same, so we start from your workflows (reporting, meetings, documentation, coordination) and use AI where it earns its place. AI is the enabler, not the subject.

Who will actually be in the room?

Twelve operators at most: COOs, Chiefs of Staff, BizOps, RevOps, Product Ops, Customer Success and GTM leaders from scaling companies, typically 20 to 500 FTE. Every cohort is curated individually so the peer learning is real.

What does it cost, and what's included?

£499. That covers all five live sessions, the async pre-work materials, and 12 months of Workbench membership: the private community, a two-hour deep dive each quarter, and two guest seats per deep dive for your colleagues. The workflows you build are yours.

What happens after I request an invitation?

Your request is read personally, followed by a short call about the problem you’d bring. If it’s a fit, you’re invited to the next cohort. If it isn’t right now, you’ll hear that plainly, along with where to start instead.

Two more doors

Workbench Foundations · £69

Two live workshops that build practical fluency in the AI tools senior operators already use. The fastest way to see the method.

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Company Workbench

The Workbench method run inside your company, on your workflows, your tools, and your priorities. Scoped per engagement.

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